Privacy Policy

This Privacy Policy describes how Rocksolid Ventures LLP, trading as Priskel (“Priskel”, “we”, “our”, “us”), collects, uses, shares and protects your personal data when you visit https://priskel.com (the “Site”), place an order, or interact with us through email, WhatsApp, social media, or other channels.

Rocksolid Ventures LLP, H No 148, Barhana-2, Kosi Bus Stand, Chhata, Kosi Kalan, Mathura, Uttar Pradesh 281403, India, owns and operates Priskel.com and is the data fiduciary (data controller) for personal data collected through this website. This policy is published in accordance with the Information Technology Act, 2000 and its rules, and the Digital Personal Data Protection Act, 2023.

1. Information We Collect

A. Personal information you provide:

• Name
• Email address
• Phone number
• Shipping and billing address
• Payment information (processed by secure third-party payment providers; we do not store full card details)
• Order history
• Customer support communications, reviews and any photos or videos you share with us (for example, unboxing videos)

B. Automatically collected information: When you visit our website, we may automatically collect information such as your IP address, browser type and version, device type, pages visited, time spent on pages, referring websites, and clickstream data. This helps us improve user experience, website performance, and our offerings.

C. Cookies & tracking technologies: We use cookies, web beacons, pixel tags, and similar technologies to remember your preferences, analyse web traffic, improve performance and usability, and personalise marketing and content. You can manage cookies through your browser settings and our cookie banner, though disabling some cookies may affect certain features of the Site.

2. How We Use Your Information

We use your information to process and deliver orders, verify Cash on Delivery orders, provide updates and support, handle returns, exchanges and guarantee claims, improve our website and services, personalise your experience, analyse usage trends, send relevant communications (which you can opt out of at any time), prevent fraud, and comply with legal obligations such as tax and accounting requirements.

We process your personal data on the basis of your consent, or where it is necessary to fulfil your order or comply with the law. We do not sell your personal information to third parties.

3. Payment Processing

All payments are handled through trusted third-party payment providers and payment gateways. Priskel does not store your full card or payment details on our servers. These providers follow strict security standards, such as PCI-DSS, to protect your financial information.

4. Who We Share Data With

We share personal data only as needed to run our business, with: our e-commerce platform (Shopify); payment providers; courier and logistics partners (to deliver your order); checkout, messaging and customer-support tools (such as email, SMS and WhatsApp providers); review platforms; and analytics and advertising partners (such as Google and Meta). These partners may only use your data to provide services to us and are required to handle it securely. We may also disclose data where required by law or to protect our rights.

Some of these service providers store or process data outside India. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, as permitted under Indian law.

5. Marketing Communications

If you give us your email address or phone number and agree to receive marketing, you may receive updates, offers, and product-related communications from Priskel. You can opt out at any time by clicking “Unsubscribe” in emails, replying “STOP” to SMS or WhatsApp messages, or contacting us directly. Order-related messages (such as confirmations and delivery updates) will still be sent.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations (including tax and accounting records), resolve disputes, honour guarantee claims, and enforce our agreements. After that, we delete or anonymise it.

7. Security Measures

We implement reasonable security practices and procedures, including secure servers, encryption of data in transit, access controls, and ongoing monitoring. However, no method of transmission over the internet is completely secure, and we encourage you to take reasonable precautions when sharing information online. If a personal data breach occurs that affects you, we will notify you and the relevant authorities as required by law.

8. Your Rights

In India (Digital Personal Data Protection Act, 2023): you have the right to access a summary of the personal data we hold about you, to correct, complete, update or erase it, to withdraw your consent at any time (withdrawal does not affect processing already carried out), to nominate another person to exercise your rights in the event of death or incapacity, and to have your grievances redressed. If you are not satisfied with our response, you may complain to the Data Protection Board of India.

For EU/UK residents (GDPR): you may have the right to access your personal data, request correction or deletion, restrict or object to processing, and request data portability.

For California residents (CCPA): you may have rights to access and deletion of personal data, and to opt out of the “sale” or “sharing” of personal data. We do not sell your data; you can manage targeted-advertising preferences on our Your Privacy Choices page.

To exercise any of these rights, contact us at support@priskel.com. We may need to verify your identity before acting on a request.

9. Children’s Privacy

Our website and products are intended for adults. Priskel does not knowingly collect personal data from anyone under 18 years of age. If you believe a minor has provided us with personal data, please contact us so we can delete it.

10. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their respective policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updated versions will be posted on this page with the revised “Last Updated” date. Where changes are significant, we will let you know.

12. Grievance Officer & Contact

For questions, requests or complaints about this Privacy Policy or your personal data, contact our Grievance Officer:

Rajan Chauhan, Founder, Rocksolid Ventures LLP (trading as Priskel)
Email: rajan@priskel.com
Phone: +91 99992 25925
Address: H No 148, Barhana-2, Kosi Bus Stand, Chhata, Kosi Kalan, Mathura, Uttar Pradesh 281403, India

We acknowledge requests within 48 hours and respond within the time required by law, and in any case within one month.