OUR STORY

JEWELLERY YOU CAN LIVE IN

At PRISKEL, we make waterproof jewellery built to keep up with you—gym-proof, sweat-proof, pool-proof, and always ready for whatever the day brings.

We said goodbye to jewellery that tarnishes, stains, and sits in a box. This is our story.

HOW IT STARTED?

It started with a simple observation.

We kept hearing the same complaint from the women around us. Sisters, friends, colleagues. "My jewellery turned black." "It left a green mark on my skin." "I have to take it off before every shower."

As a team drawn to building things that solve real problems, this one stuck with us. The Indian jewellery market had two extremes — fine gold jewellery that was too precious to wear daily, and fashion jewellery that faded within weeks. There was nothing in between that was genuinely built to last through real life.

So in 2025, we decided to build it.

After months of research into materials, global sourcing, and jewellery-grade coating technologies, we discovered PVD — Physical Vapor Deposition — a process used globally to create jewellery that is 100% waterproof, sweatproof, and tarnish-free for life. We curated and sourced the best pieces using this technology, built a quality standard around it, and launched Priskel.

Today, over 10,000 happy customers across India wear Priskel every single day — to the gym, to work, to the beach, and to bed.

SWEAT IN IT. SWIM IN IT. LOVE IT

Every Priskel piece is designed for real life — the kind of life Indian women actually live. Early morning workouts. Humid summers. Beach vacations. Late nights out. Monsoon commutes.

Our jewellery is crafted from high-quality stainless steel, finished using a gold plating process significantly thicker than standard fashion jewellery — so the colour stays exactly as beautiful as the day you got it.

LIFETIME COLOR WARRANTY

We are so confident in our quality that every Priskel piece comes with a Lifetime Colour Warranty. If your jewellery ever fades or tarnishes, we will replace it — no questions asked.

No fading. No green skin. No box it lives in. Just jewellery you actually wear.

OUR VALUES

We built Priskel with one belief: great jewellery should be accessible to every Indian woman — not just those who can afford fine gold.

Whether you're in Delhi, Mumbai, Jaipur, or a smaller city, you deserve pieces that look stunning, hold their colour, and keep up with your life without a second thought.

We listen closely to our customers — what they love, what frustrates them, what they've always wished existed — and we design our collection around that. Every piece added to Priskel exists because a real woman wanted it.

We're also committed to responsible packaging — minimal, recyclable, and plastic-free wherever possible.

WHAT DOES PRISKEL MEAN?

The name Priskel draws inspiration from the word prism — the idea that something crafted with precision and care reveals extraordinary beauty from the simplest of things. Just like a prism breaks light into its purest form, Priskel jewellery is about finding brilliance in the everyday.

Wear it as you are. Wherever you go.

— Rajan Chauhan, Founder, Priskel Jewellery

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