The World of Priskel®

PRISKEL®, CONTEMPORARY ARTISANS SINCE 1998

Since 1998, Priskel has remained rooted in its artisanal heritage and the values passed down through our family workshop. A commitment to innovation, an obsession with exceptional materials, and the mastery of advanced finishing techniques — these define Priskel’s unique vision for demi-fine jewellery that endures.

Independent, family-built and craft-driven, the House is dedicated to preserving its expertise in India, where our atelier has evolved from a specialist electroplating workshop into a modern PVD-powered craft house. With decades of technical knowledge and a relentless pursuit of lasting beauty, Priskel creates refined, skin-safe and enduring pieces that blend precision engineering with contemporary design.

Guided by the same principles since its beginning, Priskel continues to shape a new standard in demi-fine jewellery — useful, elegant and made to accompany life over time.

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Our Story

Priskel’s story began long before the brand came to life. In 1998, our family opened a small workshop called Asha Electroplater, dedicated to the meticulous craft of jewellery finishing. For more than two decades, we perfected the art of electroplating for wholesalers across the country. Every day, we stood behind the scenes, giving jewellery its final shine — yet we kept hearing the same concern from the end wearer: the shine faded too fast, the finish reacted with skin, and the beauty never lasted. Those complaints stayed with us. They pushed us to question everything we knew. They demanded a solution worthy of the craft we had spent our lives mastering. In 2024, that search led us to create Priskel. After years of refining techniques, we discovered what the demi-fine world had long overlooked: PVD Plating — Physical Vapour Deposition. A process where material is vaporised in a vacuum and bonded onto the jewellery at a molecular level, creating a finish that is durable, hypoallergenic, and made to endure. With 3-micron 18kt PVD gold plating on 316L stainless steel, we finally found what we had been chasing for years: a shine that doesn’t fade, a finish that doesn’t harm, and a piece that stays beautiful through life. Priskel was born out of that pursuit — a brand shaped by heritage, strengthened by innovation, and guided by the belief that jewellery should be worn every day, without fear of losing its brilliance. This is where our past meets your forever.

Embrace your journey

Our Mantra

“Each piece is a reminder to embrace your journey - a symbol of love, growth, and connection as you bloom into all you’re meant to be.”

Explore Our Jewellery

The Priskel Orange Box®

The story of the Priskel Orange Box began long before the brand existed, long before we imagined ourselves as a house with an identity of its own. It started in the early years of our family workshop, Asha Electroplater, where jewellery pieces moved through trays, drying racks and polishing benches from dawn to dusk. In that small room, the glow of heated metal illuminated everything around us. The reflection of gold against steel cast a warm, burnished orange light across our tools, our hands, and the jewellery we perfected. That colour became a quiet presence in our everyday craft — unspoken, yet unforgettable. For years, we worked under that glow, unaware that it would one day define the soul of our brand. When Priskel was born in 2024, we searched for a visual identity that captured our heritage: the precision of our craft, the warmth of our family workshop, and the fire that drove us to challenge old methods and embrace new ones. We tried countless palettes, but none felt honest. None felt like home. Then we remembered the light that had surrounded us from the beginning — the orange hue of transformation, heat, dedication and craftsmanship. The colour of metal before it becomes jewellery. The colour of creation itself. Today, the Priskel Orange Box carries that legacy forward. It represents the strength of our roots, the innovation of PVD craftsmanship, and the warmth of a family that has shaped jewellery for over two decades. It is more than packaging — it is our story, wrapped in colour.
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